If you run a business, you probably already have some photos on your website and in your marketing materials.
But have you ever wondered if the images you use are right for your business? What story do they tell about what you do, and are they enticing your potential clients or driving them away?
Things to look out for and consider when adding images to your website:
- old photos - older photos are often no longer relevant, or they don't represent the product or service you currently offer. They've also been seen by your clients many times and therefore no longer create interest on your website.
- poor quality - if the photos you use are of poor quality, this may reflect on how your customers will view your products or services! Watch out for images that are pixelated, blurry, made in unflattering lighting and with poor composition. Images should be resized for web use and load quickly on your website.
- You and your team - photos of you and your team should be regularly updated and cohesive, especially when presented all on one page. Again, avoid pictures that are old, blurry, taken in poor lighting conditions or where skin tones look unnatural. Selfies and re-purposed photos from holidays and parties can look highly unprofessional, so consider replacing those as well.
- colour and setting - main colours in images should be complimentary to your brand and make your website's appearance more appealing. All images should also be created in a relevant setting that makes sense for your business.
- stock images - last but not least! Stock images can be a useful temporary solution, but they should be replaced with professional photos as soon as possible. Remember that most stock images have been used and seen a hundred times over and don't bring originality to your business, nor can they become a part of your cohesive brand.
It's vital to invest in personalised content and images that truly help represent your business online. Quality photos can transform your website, create more engagement and give your clients a better understanding of what you've got to offer.
If you have any questions or would like my help with creating new images for your brand, get in touch through my contact page.